April 18, 2026 · 6 min read
The agency pricing model matrix: which one you actually want
Retainer vs. project vs. performance vs. equity — a practical matrix for deciding which agency pricing model fits which kind of client work.
Read →Writing
Essays on growth, agencies, and operating a real business.
Not a content-marketing pipeline. Just what I notice working with Revive clients that seems worth writing down.
April 18, 2026 · 8 min read
Local SEO for service businesses: what actually moves the needle
A practical local SEO playbook built from six years running a moving company and 100+ Revive client engagements.
Read → April 18, 2026 · 7 min read
Meta Ads in 2026: what changed, what didn't
What actually changed in Meta Ads in 2026, what hasn't, and how the Revive playbook is different because of it.
Read → April 18, 2026 · 8 min read
The Shopify CRO audit I run on every new DTC client
The exact 12-point Shopify conversion audit Revive runs on every new DTC client — what we look for, why, and what to fix first.
Read → April 18, 2026 · 7 min read
How to hire a marketing agency (and what to watch for)
A founder's playbook for hiring a marketing agency — the questions that filter, the contract terms that matter, the things founders overweight.
Read → April 18, 2026 · 6 min read
The 4 things every DTC founder gets wrong about their first $1M in ad spend
Common, expensive mistakes DTC founders make in their first $1M of paid media — and the frames that avoid each one.
Read → April 18, 2026 · 6 min read
Building a DTC acquisition engine when your brand already has audience
Most DTC brands have the opposite problem you think. They are not short on followers — they are short on compounding acquisition. Here is the 6-part system.
Read → April 18, 2026 · 5 min read
Why founder-led agencies beat bloated ones — and how to stay small on purpose
Running Revive after six years of running a service business has changed how I think about agency structure. The bloat problem, in plain words.
Read → April 18, 2026 · 4 min read
The math behind "no contracts, month-to-month"
Clients ask why we don't lock them in. The honest answer involves incentives, retention, and a weird thing that happens to CAC when you drop the leash.
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